Wildly Intentional
Bold talks. Big breakthroughs. No apologies.
We're two business owners who are passionate about helping people to grow in business and in life, and we talk about all the things you need to hear when running your own business (or thinking of doing it).
Wildly Intentional
17. Business Myth Busting (and friendly rage-baiting)
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After last week’s heavier conversation, this episode of Wildly Intentional brings the energy back up with something a little lighter — but no less powerful.
Flick and Verity take on some of the most common myths around running a business in 2026… with a twist. The prompts are generated by AI and revealed in real time, meaning neither of them knows what’s coming next. The result? Honest reactions, a few strong opinions, and plenty of laughs along the way.
From outdated advice to assumptions that just don’t hold up anymore, this episode challenges the things business owners are often told to believe — and replaces them with real, lived perspective.
There are also a couple of moments where it becomes very clear that one of them may (or may not…) be choosing myths designed to get a reaction from the other… and it’s safe to say it works.
This is a fun, fast-paced conversation that still packs a punch — perfect if you want a reminder that not everything you hear about business is true.
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Welcome to Wildly Intentional, a podcast for business owners who refuse to play small.
SPEAKER_01This is where we have bold talk, honest conversations and dig into what it really takes to create big breakthroughs in business and life.
SPEAKER_00We're flick and variety, two business owners who've built, broken, rebuilt, and grown businesses in our own ways.
SPEAKER_01And we're here to share the lessons, the mindset shifts, and the unapologetic decisions that helped us to level up.
SPEAKER_00So if you're ambitious, growth focused, and ready to do business on your own terms. Think you're in the right place. Let's get wildly intentional.
SPEAKER_01Hey! Welcome, it's Flick and Verity. No technical glitches today.
SPEAKER_00Well, well, we're any on, yeah. We've not got coffee now, so if you listen to last week's episode, I'm like, I don't trust myself with coffee if the if the office ghosts are gonna throw things at me again.
SPEAKER_01She just messaged me and said I'll make a quick coffee. And I said, No, absolutely no coffee coming onto the podcast again.
SPEAKER_00Although the funny thing is, I did realise like we keep saying hello, and I've just realized the fact that we don't actually say our full names. So even in our title credits and stuff, we don't we just say flick and verity. Oh it's only it's only on our cover photo that it gives our real names, and then we tell people to find us on social media, and it's like maybe in the future we should do like a reintroduction of like yeah. I mean, I'd say re-introdu re-record our intros, but that took us long.
SPEAKER_01Oh my god, that that was such a trauma in itself. Let's not do that. It is what it is. I'm not ready to rebuild that yet.
SPEAKER_00Oh so after our last oh, go on. You're sorry, how are you after our last our last episode?
SPEAKER_01Yeah, I'm all right. I'm all right. I do feel though, because the last episode was deep. If you did listen to it, then you'll um you would have heard a little bit about our um journey over the last couple of years. And you know, we yeah, we've been through some tough times, shall we say. Um, but you know, it was good to talk about it, good to kind of get to know us a bit better and how it's impacted our life and business. But we thought off the back of that, because it was a little bit deep, maybe we should do something a little bit more light-hearted. So we're gonna play a game today.
SPEAKER_00We all know how variety goes with games. Don't panic, it's not bingo. Shut up.
SPEAKER_01It's not bingo, and I'm not in control of this. So, um, we are literally we're gonna do a quick fire myth busting game today. And this may last five minutes, it may last half an hour. I don't know, we'll see where it goes. But we've literally just put some topics in the chat, and neither of us are allowed to look at them at the minute, but we are going to ask questions to each other. Well, we're gonna give one one person is gonna give the other one the myth, and the other one has to give a one-line response to it without thinking too deeply about it. So, this could go really wrong. We're never gonna stick to one line, is it?
SPEAKER_00Because there's something that's about to come up that one of us is gonna have like so much passion about that we're not gonna be able to leave it at one line, of course.
SPEAKER_01Well, we'll see how it goes. Um, but if if you want to kind of really best those myths and stick around, because this could get interesting, right? Flip, I'm gonna ask you the first question. So, are you ready? I don't know. But right, are you ready? Go on. Successful people wake up at 5 a.m.
SPEAKER_00Well, bollocks then, because I'm never gonna be successful. Straight off the bat. I did say before we started this that the chances are is I'm gonna swear, because it's just it's not what everybody does. There's a whole psychology is the fact that why we have different sleep patterns. So, no, it is absolutely wrong that not every successful person gets up at 5 a.m. What it means is that every successful person is dedicated, is like tip top, they are on form, they are thinking about their business, so focused that yes, if they want to wake up at 5 a.m. and jump straight on the bandwagon and go into work, then that's what that means. It does not mean actually genuinely setting your alarm for 5 a.m.
SPEAKER_01That's that's gonna be my the five o'clock club does not really exist. No, no, okay, and if it does, they're weirdos and I don't want to be part of that club. Yeah, if you are part of the five o'clock club, then crack on. All all power to you.
SPEAKER_00Um I am I'm the 9 p.m. club, I'm the 10 pm club. Yeah, like you know, those of you who are like with me, like, come on, let's start the revolution of the 10 p.m. club. Absolutely. You do not have to get up at 5 a.m.
SPEAKER_01to be successful.
SPEAKER_00So, first one, and we've already done more than one line. Yes, absolutely. Although I think I did it with one word. Just right, variety. Follow your passion and money will follow.
SPEAKER_01Oh, okay. Um, no, because a lot of work has to go into that passion for the money to follow. It doesn't just um, it's not as simple as that. The write-up for that, I've got to say, is sometimes money follows, sometimes it files a missing person's report. And if I had it here, folks, first folks, she's cheating, she's looking down the list. I am. No, well, I'm not looking down the list, just at that kind of the explanation. Um, we did we full on AI this just to you know to give you the heads up. So I'm just telling you about that. Um, yeah, it's really good to follow your passion and eventually it might bring you money, but there's a whole lot of work that has to go in between that. So just having a passion is absolutely not good enough in business. You have to be prepared to, you know, fill in the blanks a little bit to make that passion turn into money.
SPEAKER_00So as a passionate archer, I feel like you know, oh, if I I'm just passionate about archery, like the money will come in and I can buy more archery stuff, right? Absolutely, yeah.
SPEAKER_01No, it doesn't work like that. It doesn't work like that. All right, oh, this is a good one. The customer is always right. And this could put you out of business.
SPEAKER_00You're also talking to somebody who's worked in hospitality for like a lot of her life. Yes, where that phrase, that retail and hospitality, that phrase follows us around. Oh, they're really not, they're really not. And but what it means, what that phrase is supposed to mean is the fact that you always approach the customer in a in a calm and polite way. You know, you it's not saying that they are always right, but they are allowed their opinion and you have to respond to it in a kind way. You can't just, I mean, say shout bollocks at them.
SPEAKER_01Yeah, do you know what? I want like a buzzer that says, uh-uh, no. Remember the customer that I had to tell to bog off because of the way they spoke to you? I wasn't kind and polite in that response. It was we are not a good fit anymore. I am ending this contract. You were polite, but you were firm.
SPEAKER_00Yeah, you were rude to them. And like, yeah, the the customer is always right. Is this like I say, it's just a phrase that means it's trying to say, look, you they have their opinion, and if you want to maintain the business, you have to respect that opinion and approach it with politeness and friendliness. Yes, it doesn't mean you have to keep them. I remember so um when I worked in retail a long, long time ago, and I worked for a company that uh very notoriously did not do refunds if you took clothing back to them. They offered you store credit um or an exchange. And we had somebody who came to return something and they wanted their money back, and I had to politely say to them the fact that no, we offer store credit or an exchange. Like we're more than happy to exchange it for you. Um, and they got really irate and really like, I'm right, I the customer is always right, and they shouted this at me. And I was like, I'm really sorry, but this is store policy, this is actually company-wide um policy. Uh, and they did the classic of I want to speak to your manager. So I bought over the super, you know, the supervisor, and the supervisor virtually said verbatim what I had said to this customer, and they're like, I want to go higher, I want to speak to the general manager of this store. So general manager came over and they said again, and there's now like three of us stood by this till with this this customer getting really high rate, and um, yeah, it it then turned into uh what did the customer say? He said at one point he was like, What was the point of me calling over the manager? I should have just listened to her in the first place, because now the customer's always right. It's like you can hear the thought between the three of us going, so why didn't you? That is very all right, sunshine. Yeah, that was that yeah, you should have just listened to me in the first place, darling. Yes, absolutely. Yeah, oh right, next one.
SPEAKER_01I haven't seen anything further, so go on.
SPEAKER_00Fake it till you make it.
SPEAKER_01Oh, I've got to hate this one. I hate it with a passion, hate it, hate it, hate it. So I was getting a bit panicky for a minute because I'm like in you're asking two ADHD people to think on the spot, which is never gonna be a good thing. Um, fake it till you make it. There is nothing worse in business than this saying. I absolutely hate it. I came from kind of I've done network marketing in the past, and that is all they say. Fake it till you make it. Show how successful you are. It literally goes against everything we say on this podcast about being real, being you, sharing your stories. I am sorry, but well, COVID, I can't think broke this a little bit. I've got to say. I think I didn't apologize. No, I'll take you back. Um, I think we did change a little bit after COVID with this because it was very fake it till you make it. I remember kind of speaking to so many business owners who were like, well, I can't put that on social media, I can't do this, I can't do that, because you know, I need to show that I am successful. I can't say that I'm vulnerable. And then COVID hit, and it was like, well, ha ha, you are, because we all are. We're all vulnerable now, we're all in the same kind of storm, shall we say? Um, so I think it changed it a little bit, and I think we've become more vulnerable as business owners, but that fake it till we make it is absolute tripe. It is awful. I hate it, and it really breeds those six-figure um coaches that say, I will show you how to make 10,000 pounds by tomorrow. No, you haven't made that yourself in 24 hours. Stop it, it's not true. Um, and also you've got a team of 13 behind you, so you know we're not talking about that either.
SPEAKER_00Um, no, you don't need to fake it till you make it, you need to be yourself, and you need to be and also with those ones as well, you're kind of going like, okay, so you might make 10 grand, but you're gonna spend 9.8 grand. Yeah, do it.
SPEAKER_01You're not taking 10 grand out of the business because your expenses are huge. Uh yeah, don't even get me started on that one. But fake it till you make it actually, you know, tells you to go out and just lie about who you are. And you, as a business owner, you should know that everybody started small, everybody started where you are. So, whatever stage you're at, everybody's been through it. You do not need to fake anything. There is no fake it till you make it. I hate it. Hate it. Oh, I gotta read them now, and I hang on, I've got to find one without going on to the next one. Oh, okay. You need a five-year plan. I don't want a five-minute plan.
SPEAKER_00I was gonna say, oh, and every time this this topic comes up, um, I always remember there's an episode of Grey's Anatomy where everybody is like fighting to be the next chief of surgery, and there's like five people who like there's five people in contest for it, four of them write a like five-year plan, and one of them goes into the meeting with a right here, right now plan of the fact that this needs fixing, this needs doing, this needs doing. And like the board of directors who are choosing the next chief surgery, chief of surgery laps up this right here, right now plan because it's like, yeah, let's get it done now. Let's not think about it in five years' time. And if you're a business, like, yeah, okay, having a five-year plan, great. But it's not like essential for being a business owner. Actually, having a right here, right now plan. What do I need to get done this week? What is gonna move that needle this week? That is powerful. That that has traction, you know. Yeah, okay, looking long-term distances, you know, we all have those big goals that we kind of go, okay, one day I'd like to do this. Yeah, those are lovely. Have them on your vision board, but have a right here, right now plan is far more powerful, far more impactful, and it's gonna move the needle.
SPEAKER_01And I think actually, I'm just gonna add something to that because I think having a five-year plan isn't necessarily a bad thing, but the bit that people miss out is reigning it back to where you are right now. Yeah, because if you plan for what's gonna happen tomorrow, in the next week, in the next month, in the next year, you never get into your five-year plan. So it's all very well having a five-year plan if you're actually going to pull it back to where you are today. But if you're just putting a big goal out there for five years' time, you're not in it, Sunshine. You're not, because you've got to have a plan to get to your five-year plan.
SPEAKER_00No, so right here, right now, plans are far more impactful and far more beneficial to businesses than a five-year plan.
SPEAKER_01Yeah.
SPEAKER_00Oh, the next one's gonna be fun. Hustle culture equals success.
SPEAKER_01Oh, it's like an internal cringe. Firstly, I hate that word, hustle. It's a bit like the moist word, it makes me cringe. I can't stand it. Um, and it comes again from network marketing, it does. It's that culture, hustle culture, no. Um, right, there's two elements to this. So you've got the busy being busy or busy being productive. So, as business owners, we're always striving to be busy, but we're not always being productive with it. And if you are hustling constantly, so which means you're being really busy all the time, what's gonna happen then is you're gonna burn out and your business is gonna crash. It is an absolute load of rubbish. You do not have to work five in the morning till midnight that that night. You absolutely do not. You do not have to be rushing around like a loon. You can pace your business to what suits you. And the better you do that, the better your business will be. And that can sometimes mean working three hours one day, working five hours the next day. Doesn't matter as long as you're being productive in your time. That's the difference. Hustle culture is a load of rubbish. We are not all commuting to London every day. We are not in that fast-paced environment. We are running businesses and we set up business to suit our lives and our needs. So, why on earth are you burning yourself into the ground doing it? Rubbish.
SPEAKER_00And as we discussed in one of our previous episodes, if I can just add to yours, is the fact that success looks different for different people. So, actually, a successful business could be you only work two days a week and you've got enough income coming from those two days a week to actually maintain your lifestyle or or improve your lifestyle. Like, you know, so hustle equals success, nah, not flying on this podcast.
SPEAKER_01Who defines success? Is that my next one? No, I'm just saying it. Who defines success? You're the only one that can define your own success. Rubbish.
SPEAKER_00I was like, that's that's a really strange myth for me to bastard.
SPEAKER_01Like, that's a question. What? Right, I'm gonna skip down because a couple of these I don't like. Um you definitely won't like that one. Oh, right. This is this is a really, really good one. Okay. So you've just seen like a load of them, so I now can't. Yeah, because we're gonna skip them because we we won't agree that they are myths, so let's skip them. Um AI did not, you know, complete the assignment on those ones. Right, I'm gonna give you this one because I've literally heard this said very recently. If you build it, they will come.
SPEAKER_00You're talking to a marketing person of if you build it, they will come. No, no, you have to market it. Like, oh, do you know what I need to breathe so that actually I'm gonna articulate the answer for this because it gets me really angry of if you build it, they will come. Because no, they won't. Because can you imagine like if if we built Disneyland and and only the people that were living near FYR does not many houses near Disneyland, like people wouldn't turn up, no, they had to market it, they had to go out with adverts, they had to go and tell people about the fact they built Disneyland or they built you know the Taj Mahal or whatever it is, like we don't just know things by osmosis. So if you build it, they will come. No, you have to market it, you have to talk about it, you have to like no, no.
SPEAKER_01I'm gonna caveat that. I'm gonna balance it because I don't agree with it. I think it is a myth if it for all the reasons you just stated. However, if you have marketed yourself and branded yourself so amazing in the early days leading up to it, then people will be loyal to you and will naturally come when you build something new.
SPEAKER_02Yeah, yeah. But that's not just if you build it.
SPEAKER_00That's gonna be an argument. Because you've you've marketed yourself, you've built a personal brand, you've built a reputation.
SPEAKER_01Yeah, absolutely. I do not I agree with everything you said. If you build it, they will come. That doesn't happen. You've got to put the work in to get them there in the first place. But if you build it really well and you market it and you promote it and you build that loyal customer base, then they will stay with you for whatever you've got to offer.
SPEAKER_00Yeah, yeah. I I I agree with that. I'm like, I'm not disagreeing, but it's just uh but you've you've already built something because you've already built the trust in you. Yes, you're not just building a product and service and hoping people find out about it, right?
SPEAKER_01Yeah, did you read the one above that? We can't dispute that because we've literally done a podcast episode on that topic. We cannot now go out and say that's a myth.
SPEAKER_00No, I feel like we need to explain what the topic is.
SPEAKER_01No, we don't leave them, leave them hanging. Sorry.
SPEAKER_00Leave them hanging. Or they can message us on social media and I won't see it, but you will.
SPEAKER_02Alright, come on.
SPEAKER_00Uh um I might have just looked a couple down because I'm like, the next one I'm like, is it gonna provide a conversation? I'm gonna go with this one. I'm just gonna put a couple as well. Uh the boss has it all figured out. I know I feel like I had to ask you that one as my previous boss.
SPEAKER_01Well, I think we can both agree that that's not true. Um, the boss rarely has it figured out, especially as business owners. We've never got it figured out ever. If we've got it figured out, then we're all millionaires. And you know, let's face it, anybody listening to this podcast is unlikely to be a millionaire. We're still growing. Um, no, we haven't got it figured out. We are blagging everything for at least the first few years in business. We're not faking it till we make it, we're not faking it till we make it, no. But we are kind of figuring it out as we go. We haven't got the five-year plan in place because we don't know what we're having for breakfast, let alone anything else. So, no, the boss absolutely I can't even remember the statement, but no, the boss hasn't got a clue what's happening.
SPEAKER_00The boss has it all figured out and it says underneath it plot twist, they're Googling things mid-meeting. Yeah, absolutely. Or they're asking AI going, we want to talk about yeah, 100%.
SPEAKER_01Yeah, just caveat. So, just in case my boss is listening, this is specifically for business owners and you know not saying you haven't got it all figured out. No, we are we're not shaming no shaming any bosses on this podcast. Yeah. Oh, it's me, isn't it? Right, okay, I've got to scroll down to that one now. Uh, do you know what? I'm gonna put this in right, but I'm gonna do it as as a this isn't a myth. Um, because I vehemently agree with this statement. So let's see where you go with it. Failure is the best teacher.
SPEAKER_02I and I think I agree with that.
SPEAKER_00I didn't learn from our mistakes, like there's a reason why that is a phrase, and you know, we're wildly intentional, we talk about big breakthroughs and things that change us. So, and I'm sure you know, was it two, three episodes ago when I was talking about Rachel Hayes, my coach, who always says that fail is first attempt in learning. It's an acronym, it's it's the first attempt in learning.
SPEAKER_01Like we do learn from our mistakes, like AI has not understood the assignment with that one. There's a few here that I'm like, well, I think you're wrong there, actually. I don't I don't think that is a myth. I agree. Failure is the and it's the write-up to it is it's a teacher, sure, but an expensive one. But actually, we we cannot learn that the best inventions in the world were done hundreds of times before we actually got the finished product. We learn from our mistakes. Um, that's a ridiculous statement. I completely disagree.
SPEAKER_00Well, you you'll notice that the one of the ones that I skipped over was um the phrase of work-life balance exists. I'm like, that well that like I know we're that's what we're all striving for.
SPEAKER_01Shut up, AI. No, we've done a boot with you.
SPEAKER_00Um, what have we got? You should say yes to every opportunity, not on your nelly. This is like me and you just rage baiting each other, finding the one that's gonna be. It is, it is.
SPEAKER_01We are rage baiting each other because we know what we will disagree with. Um, no, no, you shouldn't. And it's really tempting in the early days. You're really tempted to do it because you're terrified. We've talked about this in previous episodes. You absolutely should not say no to opportunities. There are so many situations where you um will end up doing things that you shouldn't be doing because you're not experts at it, you're gonna damage your reputation, you're gonna burn out really quickly. Um And you should only be doing things that you really want to do in business. It's how you're going to grow your business. You do not say yes to every opportunity. It's one way to put your business down the pan. Absolutely.
SPEAKER_00I mean, underneath it says this is that's how you end up tired, broken, organising someone else's event. Yes. Yes.
SPEAKER_01I think we both agree with that wholeheartedly. We say yes to that, not to every opportunity. Oh, it's me again. All right, we've already covered the next one. Um, this is quite an interesting one. Entrepreneurs are risk lovers.
SPEAKER_00Well, to a certain extent. I don't know where I'm gonna come with this one, so we we're just gonna go on a wild ride for where I'm gonna answer this one. Because to be an entrepreneur is a risk, you know, to start in your own business. There is a risk to that, particularly like you know, I mean, a lot of people listening to this podcast will know of my story was the fact that my my choices were unemployment or start my own business, right? I did that it was the risk that I had. It was the risk that and an opportunity that I was presented with. Um, but it was a risk. Did I did I love taking the risk? No, I was I was scared. Yeah, less. Yes, something less. Um, I don't think any entrepreneur loves a risk, but they take them anyway. I think I think that's where I'm probably gonna go with that statement, is the fact that because there's a a case of being bold, you know, being being brave, you know, doing it anyway, feeling the fear and doing it anyway. Like that is a mentality of most entrepreneurs that I I know that I meet meet with that I've ever met or thought of. Um they had to take that risk. Did they love it? No, because it's freaking scary.
SPEAKER_01Scary, yeah, absolutely. Although I do love the write-up it's got underneath. It says most are just slightly anxious people with Wi-Fi. I don't really necessarily agree with that either. I'm not quite sure where it was where I was going with that. Oh, yeah, no, we're not risk lovers. We have to take risks, and some are, don't get me wrong, some people really love the risk. Um, but you know, you don't have to be a risk lover to go into business, you just need to be prepared to take them if you need to.
SPEAKER_00Oh. I need to like fill in people that are listening because I'm like, my makeup is going to be absolutely destroyed. Because this is making me laugh to the point my eyes are watering. I always wear bold makeup, so I'm like, I've got a tissue and I keep dabbing my eyes. And I'm like, I'm not crying, but equally I am like laughing to the point of tears. Um okay, so a great idea is everything.
SPEAKER_01No, because um that is a myth. It is a myth because I have come up with many a great idea over the years, doesn't mean they'll work. And there's usually a reason, you know, with the odd exception of the ones that actually make millions, there is usually a reason that nobody has bought it to market in the first place. And I think that's a that's quite a deep topic. I think we forget that when we come up with ideas, when we're doing our market research, or when we forget to do our market research, there is a reason that somebody hasn't done it before, unless it's an invention that um I always used to say that the best ideas come from life experience. So great ideas are okay with context and research and realizing that there is a market for it and being able to market it really well. A big idea on its own is absolutely not everything. I don't know if I covered that enough, really. I wasn't particularly passionate about that one, I have to say.
SPEAKER_00No, I thought that was a nice mellow one because we've had a few rage-baking ones. I thought nice little discussion one.
SPEAKER_01It's me again, isn't it? I'm not gonna do that one. Um no, we will, because this applies to you. Side hustles are easy. It depends on the side hustle, I would say. I don't know where are you going?
SPEAKER_00Well, it depends because I've known people who've started their business as a side hustle. Um, and then you know, we as we talked about in was it episode two, um, you know, we then started a business and then went and got a side hustle. Yeah. So I, you know, it depends on the side hustle as to, you know, which which is the side hustle, which is the the bit that, you know, for from my point of view, you know, my side hustle is is lovely and easy. It's working in hospitality, it's it's working in pub industry, it's it's stuff that we love to do. I thought we'll go for a mellow couple of ones here. If you're saying rage paper. Um, but you know, other people who've started their business as their side hustle, that's not easy. You know, starting a business is not easy. So it I it yeah, define side hustle first before you before you come up with me with that one, I think. What I might say underneath.
SPEAKER_01Ah, yes, a second job, but with vibes. I don't think I need to fear the robot takeover just yet. No, I don't think you do. This, ladies and gentlemen, is a really good example of why AI should always be checked.
SPEAKER_00Rather than just we put this in blind and we're like, yeah, we'll just go with it.
SPEAKER_01Yeah.
SPEAKER_00Um, you need loads of funding to start.
SPEAKER_01Well, that's a bit of a worry because I started both of my businesses with about 20 quid in my business account or my personal account. Um, I have never had any money to start a business ever, and I have managed to make a decent amount of money through having no money to start with. Depends on the idea. There is there is a kind of balance to that and a caveat, really, isn't it? Because it depends on the idea. Like I needed funding if I wanted to take a kick forward that I talked about in the last episode. Um, but I didn't need any money to start a social media agency or to start Blue Giraffe. That's not, you know, I didn't need money to do that. I just had a service to provide. So I think if you've got a product that you need to develop, then yeah, you absolutely need funding. But if you're a service-based business, then no, you can start your business tomorrow with no money whatsoever. A lot of research and a lot of hard work, but not necessarily lose money.
SPEAKER_00I mean, it literally says underneath, you mostly need customers. I'm like, well, yeah.
SPEAKER_01Well, you always need customers. Not mostly. If you haven't got customers, you don't have a business. But yeah, you start off by looking for the customers, not the money. Yeah. Oh, it's me again. Hang on. Oh, okay. You'll like this one. Branding is just a logo. We're back to rage bait.
SPEAKER_00Back to rage bait. You just back to rage baiting me. We've gone through a couple of nice ones, and now you're back to rage baiting me. No, branding is so much more than your logo, it's so much more than just your colours, your your fonts, your branding is everything. It's everything you do. It is, you know. We could talk, we we we probably should do an episode at some point talking about branding. And we've kind of covered it when we were on about rebranding, but we've not really talked about um branding because I'm I'm very much trying to hold myself back here. Because on this topic, I could now take this podcast on a complete, you know, spin it on it.
SPEAKER_01We've got a future project, a future topic for a future podcast in branding, why branding is not just a logo. There's a few of these we could take as as topics.
SPEAKER_00Yeah, yeah. Maybe we'll say thank you to AI for that. For the fact that we're yeah, it's given us.
SPEAKER_01I love the write up it's given for that, though. Tell that to anyone who's paid 5k for a slightly different blue. I think it's missed the point though. Right, should we do two more each? Yeah, let's see.
SPEAKER_02Climbing the ladder equals success.
SPEAKER_01Right, I'm gonna sound really sick here, but I don't really understand it.
SPEAKER_00I'm like, how can you climb the ladder as a business owner? Oh, I like what it says underneath. It says some ladders are just leaning against the wrong wall. Oh, I quite like that. Okay, well, we'll just agree with AI on that one. Yeah, okay. Um people go with the some ladders are leaning against the wrong wall. Yeah, they're climbing up on something that doesn't serve you.
SPEAKER_01Yeah. Oh, we've only got one left, so we'll just leave it at that then. Um, you'll feel successful when you get there.
SPEAKER_00Again, it goes back to just find successful. Yeah, no, because like everybody's got different goals, right?
SPEAKER_01This is you know, when you get where well, actually it says right underneath there keeps moving, convenient that.
unknownYeah.
SPEAKER_00And then therefore you'll never feel successful. And it's like, well, that's that goes against like you know, the wins of the week of like what have we achieved this week? You know, the the check celebrating the little wins, that's that's that's all what you and I are about. So yeah, no, that's that's you feel successful now. Like if you know, what's the um there's an analogy that says, you know, the person who's climbing the mountain, yes, okay, always looks up and always looks for the next step to climb the mountain. But every now and then just stop and take in the view of like how far you have come. Like just look back down and go, Wow, I did that, you know. Yes, okay, there are still steps in front of you.
SPEAKER_01I love the breath for the fact that you brought another analogy into that and another scenario into it. You really get I don't know where you pick up all this information, it's crazy how your brain works. But we used to use that a lot, and we used to say, you know, just well in blue giraffe. I used to use it a lot as a confidence. It's like, all right, you can see where you're going, but look how far you've come. Just just look behind you for a minute. Look how far you've come. But yeah, success moves, it's not, it's not uh what did somebody say to me the other day? One size doesn't one size fits one person. That was a really good saying. Success is different for everybody. Feel successful now. You've started your business, even if you're on day one of your business, that's success.
SPEAKER_00You've done more than what some other people did. I mean, as we said when we did our first episode, I had loads of ideas for different businesses. Yeah, one of them has recently somebody else has done the business that I thought of, and I was like, oh my god, I'm really like I had that idea like 20 years ago or something like, and it's really it's really strange. So you know you get like loads of like ice cream parlors where you can choose your ice cream and then you choose your toppings and stuff, yeah. Um, which is lovely and great if you like ice cream and if the weather's right, but I really love cheesecake, and I was like, I'd love to do like a you know stuff, a little shop where you could choose your your biscuit base so you could have like a biscuit on the page.
SPEAKER_01Oh my god, I'm so in for that investment.
SPEAKER_00Yes, choose your choose whether or not you've got like just uh you know put your toppings, you know, the next year part of the cheesecake bit, like but you could have different flavours of that, and then you could put different toppings on top. And I was like, that'd be really fun. But I have absolutely no idea where to get started on like getting all of the products and all of the you need fun for that one, yeah. You need a shop and all this kind of stuff. And I literally saw on social media like two weeks ago the fact that somebody has gone and done that exact idea. Oh, should we just go there? Should we have a girls' trip?
SPEAKER_01That sounds awesome to me. I love cheesecake.
SPEAKER_00But you just choose your your pot and then you choose your base and you put your and it's like oh, just that's amazing.
SPEAKER_01I love it. I love it. So if there are any investors out there that would like to invest in this idea of flicks, um, she will be totally on board with that.
SPEAKER_00Yeah, but no, it's just like um yeah, I can't really know where where we got from that.
SPEAKER_01But no, there are no Wednesday wild words of wisdom today because we cannot make or other than don't believe everything you read. Myths are out there, don't believe everything. It's you know, most of what people say in business is a load of rubbish. Your business your way every single time. That's my words they go.
SPEAKER_00I just like the ones that say that oh, you've got to post every day. No, posting consistently means you've got to post every day on social media. No, it's really not. No, that's another myth for you. Absolutely. Not even gonna throw in another one.
SPEAKER_01I was just gonna say no. You just wanted a one up me, didn't you?
SPEAKER_00Well, I can't I couldn't quite work out whether or not I'd started or you'd started or we didn't count these. No, we didn't.
SPEAKER_01We didn't. Oh, I'm I'm done. I'm physically and mentally done. We're done. We're done, we're done. Let's leave it at that. So apologize, no, no apologies. But you know, maybe you like this episode, maybe you thought it was a load of rubbish, but we just thought we'd have a little bit of fun because last week was a little bit deep. So this week was a little bit more fun.
SPEAKER_00Bringing it up, bringing it lighthearted, and let us know if you agree or disagree with us, you know, in the comments of the podcast.
SPEAKER_01Or tell us what myths you've heard that you think are a load of rubbish. Yes, yeah.
SPEAKER_00But come and find us on social media so we have a Facebook and an Instagram, and we are Wildly Intentional. See you next time. Thanks for spending this time with us on Wildly Intentional.
SPEAKER_01If this episode sparks something for you, take it with you and act on it. Don't forget to subscribe, share, and come and say hello online. And remember, bold talk leads to big breakthroughs and no apologies.