Wildly Intentional
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We're two business owners who are passionate about helping people to grow in business and in life, and we talk about all the things you need to hear when running your own business (or thinking of doing it).
Wildly Intentional
27. Why Are We So Obsessed With Certainty?
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If there was a guaranteed roadmap to success, we'd all take it.
The perfect strategy. The perfect decision. The perfect timing. The certainty that if we take a particular action, we'll get the result we want.
But what if certainty is the very thing holding us back?
In this episode of Wildly Intentional, Flick and Verity explore our obsession with certainty and why so many business owners find themselves waiting for the right moment, the right answer or the reassurance that everything will work out before they're willing to take action.
Together, they unpack why humans are wired to seek certainty, how that desire can keep us stuck, and whether confidence really comes before action—or as a result of it.
Verity shares her perspective on trusting the journey, discussing her belief that life has a way of teaching us exactly what we need to learn, even through the experiences we'd never choose for ourselves. The ladies explore how setbacks, challenges and unexpected detours can often become the very things that shape our growth.
Meanwhile, Flick makes a compelling case for letting go of perfection altogether. In her eyes, there's no such thing as perfect—and waiting for it is one of the quickest ways to delay progress. She shares her thoughts on embracing imperfect action, learning as you go and why some of the best opportunities come from simply being willing to start.
The conversation also touches on curiosity versus certainty, the risks of overthinking, and why some of the biggest opportunities in business rarely arrive with guarantees attached. Plus, listeners get a small teaser about an exciting new offer Flick is working on and hopes to share more about very soon.
This is a thought-provoking conversation about trust, growth and what becomes possible when we stop waiting for certainty and start moving forward anyway.
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Welcome to Wildly Intentional, a podcast for business owners who refuse to play small.
SPEAKER_01This is where we have bold talk, honest conversations and dig into what it really takes to create big breakthroughs in business and life.
SPEAKER_05We're flick and verity, two business owners who've built, broken, rebuilt and grown businesses in our own ways.
SPEAKER_01And we're here to share the lessons, the mindset shifts, and the unapologetic decisions that helped us to level up.
SPEAKER_03So if you're ambitious, growth focused, and ready to do business on your own terms. Think you're in the right place. Let's get wildly intentional.
SPEAKER_05Good morning. It is very early morning for us as well. Very early morning. I mean, our listeners might be listening to us in the afternoon or the evening, but I'm not a Truman showing this.
SPEAKER_02Every time, every say time you say afternoon, evening, it's like good morning, good afternoon, good evening.
SPEAKER_04I feel like I need to go and re-watch the Truman show. I think I watched it when I was like seven years old, and I don't think I've seen it since.
SPEAKER_02Oh my god, that makes me feel old, but thank you for that. Um you're welcome.
SPEAKER_05You're welcome.
SPEAKER_02Okay, it's okay, it's okay. You're welcome. Um, spot the ADHD is who has to come out with a song for every line. Song or a film quote every time we hear the word, right? Yeah, my daughter pulled me up on that the other day. She she said about five different things, and five times I came up with a song, and she said, Why do you keep singing for everything I say? And I thought, how do I explain this to an 11-year-old? That's how my brain works. You say something and I find a song that marries it.
SPEAKER_05The irony is that my mum's done that for like every like you can't have a conversation with my mum without her like singing or or quoting something. And when I try and tell her the fact that I've got my ADHD from her, she's like, No, you don't, I don't have ADHD. I'm just quirky.
SPEAKER_02And I'm like, and there you go, that's the word, quirky. I I go and see um a psychic quite regularly. I've got um a regular psychic, you know, you can believe in it or not believe in it, whatever. Um, but when she talks about my stepson, she often goes, Who's the quirky son? And it's it's Lewis who's autistic, and that's how she describes it. It just comes out as quirky. It's quirky. I know you're not listening to this, you don't even know I've got a podcast, but love you not.
SPEAKER_05Um, what was that? Oh, I was I saw a reel or something on Instagram or or TikTok or you know, short video on one social media platform that said witches calls it spells, um, atheist calls it manifestation, scientist calls it some kind of physics, I can't remember what it was. And it's it went through all like different religions of like, you know, oh, um, Christians call it prayer. It's like nobody was denying the fact that it works, they're all just debating on what it's called.
SPEAKER_02Yeah, absolutely. It is I have this conversation a lot with people because as you know, I am like a massive believer in the universe, and with everything that's happened, I'm more of a believer now than I ever was. And I used to kind of listen to things um like um oh, what's it called? Going back Donkey's years now. I used to, oh, it was a real kind of man manifesto, the the secret, right? So I really got into the secret. And um, if you haven't listened to it, go listen to it. Okay, it's really but it's all about manifestation and the power of it and what happens. And I used to kind of listen to that to that recording all the time. It's one of the only things that I've ever been able to listen on on an audiobook, and I bought into it massively, but I knew that I wasn't really practicing it. So I try and think positively, but something would derail me, and then I'd go off negative again. And you know, life was hard. There was challenge after challenge after challenge, and then I don't know whether it was I think it was before everything that happened with my brother. Actually, I started to really, really start to see the power in the universe, and now I kind of live and breathe it. So everything that's happened, I just I have to think it happens for a reason. The universe has got a plan. There is, you know, anything that happens, you've just got to trust the process. So I don't ever really see, I get stressed, don't get me wrong, I do get really stressed, but I don't really see anything as a negative anymore. I always see it as there is a process, there is a reason this is happening, um, this has been put in my sight for a reason. And that's kind of my complete, and I think it's it got me through, if I'm honest. It did get me through everything that happened.
SPEAKER_05Um, because again, I saw another quote on a reel that said, Um, flowers don't bloom without a little bit of rain. Yeah. Of like you can't grow without having that bad stuff.
SPEAKER_02You can't and I try to explain it to people. I've got a friend who's really skeptical, right? And I keep proving him wrong constantly because and I'll keep saying so it's the universe, because I asked for it in the universe. Even this job, I asked the universe for this job. So I remember standing in my kitchen and I literally had a conversation with myself over and over again before they'd even approached me about the job. And I had the conversation about the job, what I wanted salary-wise, what it was going to look like, and that exact conversation happened. The exact and it wasn't even on the cards, it wasn't even there. Um, so I'm a huge believer, but I've got a this really skeptical friend, and you know, this is nothing to do with the universe, it's just you know, it is what it is. And I'm like, no, it is the universe, the universe is at play. But the way I describe manifestation, and I've got somebody else in my life who's like, I manifest all the time, and I'm like, no, because you're manifesting negativity all the time. Because whilst you're saying I'm really positive, you're also saying life is really hard and life is difficult, and it's all it's like that there's no kind of magic to this. I like to say it's magical, but actually, in reality, it the universe thing and the manifestation thing is not magical, it is it's like if you went to see um if you suddenly decided you want an Audi car and all you can see is Audi on the road. They haven't suddenly appeared, it's just that your brain is thinking that way, you are manifesting that, so that's what you're seeing. So it's not like a magical thing that happens, it's that you are putting out to the universe what you want to happen, so that is what you're going to attract. And it's the same way with we're going so off track here. This is not what we're talking about today. It kind of is. I'll leave it. Well, it is kind of, yeah. But it's also on the negative. So if you're focusing on all the bad things that are happening, you are putting that out of the universe all the time, and you're just attracting more bad because that's what that's what you're saying you want, that's what you're training your brain to do.
SPEAKER_05So I think that's the words that you use as well. So I was chatting um somebody the other day of um, you know, oh, I've I've you know, I've got so much work to do, I'm so stressed at the moment. It's like, no, I get to do the things that I love, like it's the same sentence, but just switching the language around can be so empowering and so powerful as well.
SPEAKER_02That's called a growth mindset, by the way. Yes. Bring the leadership style into that growth mindset. Um, but yeah, you're right, it is the language you use, and it's and it is turning, and I have moments, don't get me wrong, you know, sometimes life is really hard, and I think, oh my god, why is this happening to me? And then I think, actually, it's happening because of this, this, and this. And I can always put a reason to it, and I can always, if something bad happens, it's like just trust the process, it doesn't matter because it's happened for a reason. And I look back at my life, and it's really hard because when you think of things that we've been through over the last couple of years, and you try and put reason into that, it's difficult, but then you think there is a reason for it, there has to be. You can't go through that without there being a reason. And actually, from my from my perspective, obviously yours is different, we went through different things, but from my perspective, it's I lost my brother, but that journey led me on a completely different path, and I ended up being somewhere that was, and I'm really passionate about things now around what he went through, and I go and do work around that that time. I'm not gonna go too deeply into it, but you it ignite and the trauma-informed stuff came from that, so it was just there is although I would if I had if I could go back in time, I would absolutely change what happened. Absolutely, but I have to see it as there was a reason for it, and you know, I also kind of think about him and think he just wasn't meant for this world. I'd said it for years. He was like the world wasn't good enough for him, if you like, it didn't play to his strengths, it didn't see who he really was. And I've got this like major belief about, and it's really ironic because, and I'll put this out there and it's really controversial. I don't believe in God or anything like that. I'm a universe kind of girl, I'm not religious. Um, I'm good with religion, I'm happy for anybody who's got religion. I don't criticize religion, but it's not for me. Yeah, but I also I am a huge believer that there is life after death, so there is a bit of a contradiction there, but I do believe that there is something we are not just here, there is another life, there is another life. So I kind of that's what keeps me going with Matt, because I think he's happy, he's really happy. He's happy somewhere else, and he's with the people that he loves, and you know, he's having a great time, but you've got to, you kind of just gotta buy into it, you've got to buy into everything, even the worst stuff. It's happening for a reason. Trust the process, it just gets you through, it really gets you through, and it does attract positivity because since I really started buying into it, life has been great. There's been challenges, but actually, if I look back at what's happened since my brother, obviously the PTSD is a little bit of a storm, but you know, you know, and you can't take away grief, and I'm not saying you can take away grief, that's not what it's about, but you can't what we said in this in previous episodes is is using that using that moment to propel you forward.
SPEAKER_05Do you know what I mean?
SPEAKER_02You you um Yeah, I d I don't know where where this came from or why we went there with this. I don't know how that started. That's not what what we're talking about today.
SPEAKER_05Oh no, when when when you were saying about talking to a psychic, so I was gonna loop it back. So we're talking about why why people are so obsessed with certainty, and that's the thing is we always have questions, right? We we we constantly are questioning ourselves. It is, yeah.
SPEAKER_02See, I could loop it back.
SPEAKER_05Come on, my marketing brain can fire on all synapses at this time in the morning.
SPEAKER_02Well, it's not where I was gonna go with this episode, but it's right, because I need to know the future.
SPEAKER_05Because you want to be certain that what's happened has happened for a reason. You want to be certain the fact that you're on the right path, yeah, um, you know, that you're doing the right thing. You know, we are so obsessed, you know, with certainty. And even that that whole I don't want to call it a run, even that whole spiel was you going, I I'm still questioning. Um is this right for me? Am I doing the right thing? You know, and and you know, is this, you know, it's not perfect in any stretch of the imagination, because as you've already said, if you had the choice, you would have your brother back absolutely. But you're now on this path where where your brother is gone, and you are still questioning, going right, how can I maximize this? Like, what is the right next step for me? What is the right thing for me? Because you're questioning your certainty and your clarification, and you're seeking that answer from deities, from the universe, from you know. Yeah, we are always questioning and and chasing that certainty.
SPEAKER_02We are so that is the topic of today. We are talking about why do we need certainty? And I I didn't think for a second I was going to go down that route. I don't know where that came from, really, but it it is relevant. But I mean, I was gonna go down the whole ADHD route because I need certainty because I had a really good example last week of um I was in work and I'm going away on Sunday, so I today is my last day in work, and I'm obviously in a little bit of panic mode to make sure that I I'm up to date with everything, nothing's gonna like catastrophically happen while I'm away because I'm not taking my laptop, I'm just not doing it. Um and I was kind of I was really stressed last week because I was trying to get everything done. My workload is massive at the moment, but I was fine, I was in control of it, and then something came in that completely derailed me and changed the path completely. And I spent from Tuesday to Friday crying, I just the whole week was tears all week. And yes, it was hormones, and yes, it was my daughter's last week in primary school, so there was like personal emotions going as well. But I got derailed because it wasn't on the path, it wasn't on the plan. That's not what I was supposed to be working on. I had a plan. So the ADHD thing kicked in where it was like you derailed me, or autism actually is probably it was probably more my autistic side. It was like you derailed me because you bring brought something in that I wasn't expecting, and I didn't have that certainty. And it's it's it's really funny actually, because I teach on change management. Leadership is one of the topics I teach, and it's I'm nodding along, and don't forget that our listeners can't actually see me.
SPEAKER_05I'm I'm really engrossed in this. Sorry. So why am I apologizing? Um, I was just saying, I'm like, I am nodding along, folks. I am still here and listening to her.
SPEAKER_02She is, she is still there. It's yeah, nobody can see us, but you know, we're just having a chat. But yeah, I teach change management, and we always say about you know, that the problem with change is not um the change itself, it's the uncertainty around the change. People need to understand the purpose, the reasons why their role in it, how the impact, what the impact is, and it is all the reason any change is difficult in any organization or in any life, it's because of the uncertainty.
SPEAKER_05Because we don't explain the why.
SPEAKER_02We don't, and that is so, and I've learned that massively over the last six months, understanding the purpose. I mean, I've got team members now, and and I see them sometimes struggling, and it's like they need explanation, they need to know why something is happening, why I'm asking them to do that. They need the certainty around it.
SPEAKER_05We want to be sure that the ground underneath our feet is solid before we take that step.
SPEAKER_02Absolutely, absolutely. It's really interesting. But you're right. I mean, when we came up with this topic, I was like, what are we going to talk about? This is gonna be an ADHD conversation, but it's absolutely not. Yes, neurodivergence comes into it because we do need that certainty, but actually, neurotypicals need that certainty. It is derailing people when it's and this is not there.
SPEAKER_05I mean, from my perspective, this is the thing that I talk to so many of my clients and my coaching clients about is the fact that they they're constantly asking me, you know, oh, am I doing this right? Am I am I posting on social media right? And I'm like, you know, I say to them time and time again, the post that flops the hardest is the one you don't put out there. You know, they they are chasing that certainty of they're doing an inverted quotes of like the right thing. And it's like, but if it's if it's relevant for your business, if it's taking you the next step, if it's giving you that, you know, uh challenge to to do something new, yes, of course it's the right thing for you. It's it's absolutely if it's going to get you into a wider market, wider audience, then yes, it's the right thing, but they're so preoccupied. And I was chatting to somebody yesterday about this, and and um we connected on on LinkedIn, um, and then she she followed me on Instagram and she said, Oh, oh, please don't judge my Instagram harshly. And I'm like, I'm not here to judge because we are tracing that perfectionist lifestyle of like, oh, we have to be doing it perfect, or it's not worth doing. And you know, as an ADHD brain, like, yes, okay, there are certain things that I pick up when I'm not instantly perfect at them. I'm like, okay, well, I I've got to work at this, like, what is this? My brain is is like, well, I'll just switch it out for something that I am, I can pick up naturally. And I'm like, no, we don't need to be perfect. Perfection doesn't exist. There is always room for improvement, right? And it's like this certainty doesn't exist, you know. Take the leap, take the the challenge, see what you learn from it, you know. As we've said before, like failure is first attempt in learning, you know, to fail. You know, you can fail up.
SPEAKER_02Yeah, I think we need to acknowledge how hard it is, though. Um, because I mean, I'm just listening to you, and I'm thinking, as a business owner, your entire world is uncertain. It is all uncertainty. You're constantly chasing the next sale, you're constantly looking for those new clients, you're constantly questioning whether your work is good enough, the imposter syndrome kicks in. But there's never, you'll never, when you said about being your feet on solid ground, grounding yourself, it's that you never get that when you work for yourself because what you're one client away from your business kind of going under. That's how it feels quite often. And it's you're constantly chasing that certainty, but the certainty will never come, and that's really hard to deal with from a nervous system perspective. It's it's really difficult because your nervous system is there, it's not there to make you happy, it's there to protect you. So it's constantly saying, This is scary. My my threat scanner is going like crazy because there's so much uncertainty here. That's literally how we're made up as human beings. We are made up. One of the questions we put to ask is, you know, why do humans crave certainty? Well, humans crave certainty because that's literally in our makeup, it's in our anatomy, it's in how we are built as human beings. That threat scanner, our nervous system, it's going constantly looking for what's going to go wrong. Yeah, how can I prevent this? So it makes us feel that anxiety around uncertainty. If our nervous systems were built to make us happy, it would be really excited at those opportunities and those chasing the next client and be, you know, really kind of Richard Branson put out a quote years ago and it said, say yes and figure out how to do it later.
SPEAKER_03Yeah, yeah.
SPEAKER_02And I've kind of lived and breathed by that to a certain extent. But it's pressing the button and saying yes to something is terrifying. It's absolutely terrifying. And it does all come back to that feeling of the need for certainty. You're putting yourself out there constantly, and it's like, especially with social media, you are literally putting yourself out there to the public for criticism, for judgment, for all the things you think you're gonna get from it. It doesn't come, it's very rare.
SPEAKER_05It's like, you know, as we we said many episodes ago, like I had my first business troll. I mean, I've been troll personally before, but I had my first business troll in nearly four years into my business. Everybody else has been like, whoa, go you, you're doing an amazing job. Like it so rarely, rarely comes for that criticism.
SPEAKER_02There's no kind of um, I don't think there's really a right or wrong answer to it. I think it's it is the kind of it will always be nerve-wracking. We will always have uncertainty. We can't live our lives without uncertainty. And actually, when we talk about the comfort zone and how the magic happens outside the comfort zone, outside the comfort zone is that uncertainty. So we've kind of got to embrace it no matter how we feel. But mindset, what you said earlier about mindset and growth mindset, having that growth mindset. And we said it in a lot of earlier podcasts about instead of saying, What if I fail, it's but what if it goes, what if I succeed? What if this goes really well? And I think that's the questions we have to ask ourselves. Instead of looking at the and it goes to manifesting again, we're constantly looking at the risk, when actually the risk could be greater in not going for it. It's what you just said, you know, your biggest flopped post is the one that you never put out there. If you don't go for it, that's where real uncertainty sits. It's actually when you take those risks, you grab those opportunities, you tell your nervous system, it's okay, I've got this, and you go for it. That's where ultimate certainty comes from, really. You can't you can't reach it unless you put yourself out there and go crack that.
SPEAKER_05If it does, it's like watch how you you are able to catch yourself. If it does, if something does, doesn't go exactly as planned. I mean, as ADHD is we are consistently overthinking, planning conversations that um sometimes happen in exactly the way that we plan them, which is which always kind of makes us go, this is really weird. Why is this going exactly according to plan? Um but you know, I mean, looking at from an ADHD perspective, the statistics on how many times we've been told that we're wrong, that we're doing things wrong, or we're we're not right, by the time we reach the age of 11 at the end of primary school is statistically higher than a neurotypical person. You know, we've been told the fact that we are uncertain, that we are wrong, that we are, you know, doing things differently.
SPEAKER_02Yeah. I want to say something on that before we move on to whatever you're going to say next because it's really relevant. When I teach about neurodiversity, I talk about how when you are constantly told those things about yourself, it starts off as labels. You're this, you're that, but actually then it becomes when and you get to the age of 11 and beyond, it goes beyond labels and it actually becomes part of your identity. You are suddenly, I mean, I teach on kind of parts, which I won't go into now, but we we don't look at ourselves of having parts, having behaviours, having things that we do. We we kind of like I had a sorry, I've derailed your conversation here, but no, no, no, and don't apologize. Yeah, yeah, okay. Umne did it again. But my brother, I my when we were in it with him and when it all happened, I was, you know, I didn't have the training I have now, and I wish I had, I wish I could go back. That is my one big regret with him. I I can never regret not supporting him, not being there for him. I, you know, I have no regrets in how I was, but the frustration around his addiction was incredible because it's really hard to understand when you're not in there. And when I started learning about the trauma informed side of things and the part side of things, which isn't really going to make sense to anybody, but I started realizing that I actually I hated things like the AA, not the AA, as in the car company, as in Alcoholics Anonymous. And the reason for that is because they're twelve, and I'm not criticizing it because it works. Really well for a lot of people. But the first thing people have to do is stand up and say, Hi, my name is I'm an alcoholic. And that is not a label, that is an identity. Yeah. And I fought massively against it when my brother died. And I said he wasn't an alcoholic, he was alcohol dependent. It was a behavior. It wasn't him. It wasn't his identity. But what you were saying about how when you're constantly when you've got ADHD and you've got all these things being told at you all the time, you don't do this, you're not that you're wrong in that. You're you're so misunderstood. You get to an age where it becomes less of a label and it actually becomes your identity. Yeah, you manifest it.
SPEAKER_05You do to yourself, absolutely, which is is such a hard habit to break. And I teach this when I I now look at at branding and I'm talking to somebody through their branding review, and I I asked them, I pulled pull out of them every label that they've ever been given. And you know, through through my life, like I've been given so many labels. Um, I mean, the one that really stuck with me as a child was I was precocious. Like somebody told my mum and me the fact that I was precocious, and I was like, I I mean, at the time, because I was, I think I was about eight or nine years old at the time, I was like, I had to go look it up what it was because I've never heard of this word before, like, what is it? And I thought it was like a proud thing, but the way that they'd said it, I was like, and then when I looked at it, and you know, looked at the definition of precocious, and I was like, why did they say it like it was a bad thing? It's not a bad thing to just be who I am and be bold and stand out and say exactly who I am. So when I came to do my branding, you know, I pulled all of these words out of me, and I literally sat there and thought, which words fit who I want to be as a business owner, which are labels that I can throw away. That literally I'm just cutting them out of like the back of my clothes, like they're they're a label that they're not a tattoo. Like, you know, which ones do I want to permanently keep? You know, which ones do I want to tattoo on my, you know, metaphorically, tattoo all myself. Um, you know, and that's how I work with branding because that's it's it's such a powerful thing to look at all the labels that you've been given and which ones have you internalized.
SPEAKER_02Yeah, absolutely. And it's those things, it's those, I mean, the way we see the world, the way we see ourselves, our perception of ourselves, it happens because of what we've been exposed to, if you like. So it's all of those childhood messages, it's society, it's social media, it's the media. We we judge ourselves based on our perception of things. And those make up, and this is why why do humans crave and what why do we crave certainty? The answer is really simple. It's because we've been trained to need certainty. That is literally how our brains are trained. We've trained them to do that through all of those messages we've received. Um, you know, as we're growing up, going into teenage years, into our 20s, we're starting our careers, all of these things have kind of made our brain think safety is in certainty. Yeah, absolutely. But life isn't safe and it is uncertain. And we've kind of it's really hard, but we've got to embrace that.
SPEAKER_05And as business owners, you know, if you are looking at your competitors, you know, what happens when we wait until we are sure? Well, our competitors who aren't aren't waiting for that that surety, that safety net, they're going out and doing it. And that's what makes a successful business owner is that growth mindset, the ones that leap with fear, like you still fear, like even if you are taking that fear, you can feel the fear and do it anyway, you know, as we've said many times before. But that's the difference as a you know, what makes a successful business owner, it's the ones that take those leaps without certainty, um, not knowing what's going to happen, but feeling that passion and needing to do it anyway. Um, you know, and and one of the other things we said we talk about is you know, how much certainty do we actually need before taking action? You don't need any certainty, you just need certainty in yourself that it's the right thing for you, your business. Um if if you're not a hundred percent certain, feel the fear and do it anyway. Fail up.
SPEAKER_02Absolutely. The biggest innovations and the biggest innovators, the biggest kind of people in the universe who are successful people that have ever lived on this universe, have taken the risk. They felt the fear and done it anyway, and then many of them have failed over and over again. But it was their first attempt in learning constantly. They failed until they got it right. Uncertainty is a cow, it really is, but we can't take it away because it's literally how we're made up as human beings. But we have to start taking those leaps. We've got to say, all right, this is risky, this is scary. It is scary, absolutely. There's no fun in being safe. We've got to feel the fear a little bit, we've got to feel a little bit scared, take those leaps. That's you know, opportunities don't come from certainty, they come from curiosity, that bravery to take that step and to go and do it anyway.
SPEAKER_05Yeah, it's such a curiosity, have a curiosity mindset.
SPEAKER_03Yeah.
SPEAKER_05Um, and going, right, okay, I'll I'll try this thing, see what happens. Maybe I'll fall, but maybe, but my dear, maybe you'll fly.
SPEAKER_02What if I fall? But my dear, what if I fly? What if you fly? And that's it, isn't it? It's the mindset. And I think that's probably um my Wednesday wild words of wisdom. Look how smooth the idea. I'm not gonna do it again because I won't get it, I won't get it again. Um, but I think it it is the difference between having a fixed mindset and a growth mindset. Your fixed mindset will tell you all the reasons you shouldn't do it, whereas a growth mindset will be you saying, Yeah, this may fail, but actually I'm gonna give it a go because it might succeed, it might just fly. And that's kind of what we would do. Yeah, absolutely.
SPEAKER_05And that, I mean, that was where where I started my business. I, you know, I've I've said before on this podcast, it was a okay, I don't know how to do that. I'm I'm really scared to become a business owner. And it was a what if I fail? And and actually answer that question. What happens if it fails? Answer ask that question of yourself and and answer it.
SPEAKER_02Yeah. I don't know whether we said this before. I I've had the conversation with somebody, it might have been you, but have you do you ever watch um This Is Us?
SPEAKER_05Are you asking me if I watch a TV programme?
SPEAKER_02Yeah, I am. Um, so for our listeners, if you've ever seen, I think it's called This Is Us. I'm sure that's what you might be wrong, it might not be, but I loved it. It was a really brilliant story. Um it was a proper binge watch, I loved it. But one of the characters in it is really, really anxious. He suffers really badly with anxiety, and his wife is amazing because and they bounce ideas off each other all the time. And they always say, like she put this rule into place where she said, Okay, so when a risk happens, we we are going to talk it out. And the first thing they say is, What's the worst case scenario? Let's play it backwards. So they start with, What is the worst possible outcome of this? Now let's work it backwards. What is the best possible outcome? And they kind of work through it that way. And although you're kind of starting with the negative, it always stuck with me because I thought that's brilliant. Because often when we go out there and we say, but it might fail, we never actually think about what the impact of that failure is. We never really think, well, what will happen if I fail? So the idea of it is far worse than the reality, quite often, because it might be that all right, you wasted 40 hours putting something together. That's the worst case scenario. Best case scenario is you just earned 180 hours worth of income. Yeah, yeah. So it's it's not a bad idea to say what is the worst case scenario, what's the worst thing that can happen? Because very often, uh probably 90% of the time, that worst case scenario is not worth sitting in safety for.
SPEAKER_05No, it's it's not worth that, yeah, that safety thing. I I I'm thinking of of some new offers to to for my business at the moment. Um, and hopefully by the time this episode comes out, I'll have launched them. Um, I've just got a couple of things that I need, like contracts to be signed and things, so I can announce them. And it is that I've got I've gone through all of that of going, okay, if this doesn't come off, if I don't market it right, if I don't hit my goals, if I don't hit my achievement, okay, I'm a little bit out of pocket because I'll have I'll have agreed to certain things in a contract. Am I going to be so out of pocket that it's going to cripple my business? Not really. Yeah, it's amazing. Yeah. Um so it's, you know, I've so I've moved forward and you know, like I say, I'm chasing the contracts and things like that at the moment. And it's like, if this it, you know, when this comes off, because I'm gonna change the language that we're manifesting, right? When this comes off, um, and it all goes amazingly, um this this is this could be, you know, me set for the next 12 months of my my business. Do you know what I mean? This is yeah, this is this is phenomenal, the the doors it will open for me if everything that I'm planning at the moment comes off. And I've I've got to take those, I've got to take those leaves.
SPEAKER_02Absolutely, yeah. Absolutely.
SPEAKER_05Good chat.
SPEAKER_01Um any words of wisdom?
SPEAKER_05I think I think we've we've covered it. When you when you smoothly did your Wednesday Wild Words of Wisdom.
SPEAKER_02I'm not gonna attempt to do it again because it won't happen. Yeah, we do need a camping update, by the way. Uh there's no camping updates on hold until um because we just haven't got time this summer, but we are gonna do it next summer. We are absolutely set on the idea. Um, you know, from an ADHD perspective, listeners, I'm just gonna put it out there that I have not, you know, derailed this idea in any way. I have not detracted from it. I am still very much into the idea of camping. It's just gonna be sensible, excited puppy isn't coming out, and we are gonna hold the line caller until the time is right to go out and buy that camping tent.
SPEAKER_05She's been a sure-footed cat. She's she's walking slowly and elegantly with Grace into her camping lifestyle. I have to say, I've got a slight update on that. I have realized that I'm not gonna spend another night under canvas this year. So far, I've got no other camps or anything like that planned with my scouts. So I've started going for hikes each morning because I'm like, I want to be outside, I want to be out in nature, and I'm very much tempted this weekend the fact that I'm gonna have a little fire in my back garden. I've got like a I've got like a chimney, so like obviously we are having a drought at the moment as a hose pipe van, so we will have a very safe fire for our listeners. Um, but yeah, I've got a little chimney in my back garden. I'm like, do you know what? I really just fancy listening to logs crackling, a lovely fire. And just yeah, sitting there reading a book, reading a book or even just watching the flames.
SPEAKER_02I'm hyper focused right now on the fact that what host pipe ban?
SPEAKER_05Do you not have a host pipe ban with Wales?
SPEAKER_02Right, I have no idea. Remember that I've switched my life off from any news, social media, or anything. I don't know. Is there a hose pipe ban? I don't know.
SPEAKER_05We we've certainly got one in Lincolnshire because we haven't had any rain for like over two weeks. So yeah, we've got we've got a host pipe ban at the moment.
SPEAKER_02So unless you're have to check that. Yeah, if you're as I filled up my pad lamp all yesterday.
SPEAKER_05You might want to check that. Yeah. Um, unless you're I mean, so one of my uh business contacts, um Vicky, I checked her yesterday. She runs um uh a business, it's called the Green Goddess. Oh god, my brain's not working now. Sorry, Vicki. Um, I am gonna apologise because my brain just switched off and I'm gonna not um but she oh my god, she grows all of like her herbs and vegetables and stuff like that at home. So she makes uh non-toxic cleaning products. That's the those are the words I'm looking for. There you go, Vicki, giving you a shout out. Um but yeah, so she grows um all of her own like herbs and vegetables and stuff. So she's exempt from the hose pipe ban because it's part of her business. Yeah. Um, but yeah, those we're because at the moment we're struggling down the scout hook, because uh axe rounds, you have to keep them damp because if you think about when you're splitting logs for fires, when you get into your full camping escapade, you'll know about splitting logs for fires and stuff.
SPEAKER_02For the listeners, my face was like, yeah, whatever, I don't care.
SPEAKER_05Well, no, because you have to have dried wood to split them. Yeah. So when you're throwing axes at at wood, you have to keep it damp and wet so that it doesn't split. Because those wood rams are very expensive for axe throwing. So it's like trying to keep those moist so they don't split. Hate that word. I'm not even gonna apologize for it.
SPEAKER_00Oh, it makes me cringe.
SPEAKER_05Um yeah, so we're having real real issues at the moment down at our scout hook where we have our axe thrown round because it's like we've got to keep them moist, but we're on a hose park.
SPEAKER_00Oh stop it. I can't go.
SPEAKER_05Sorry, we've got to keep them damp. Sorry.
SPEAKER_02Yeah, damp is better.
SPEAKER_05I'll apologize because the cringe that just went through your entire body at that point.
SPEAKER_02It is that it's just one of those words that just makes me like shudder. Can't stand it.
SPEAKER_05Clearly doesn't affect me because I don't even realise when I use it until somebody does that whole body cringe. Yeah. I don't know why.
SPEAKER_00There's probably some rude connotation to it or something, I don't know, but it does it does make me feel I hate it, I hate that word. It's a bit like the pivot.
SPEAKER_05Yeah, I'd definitely say check that, hen, because uh Seven Trent and Anglian Water. I mean, I know you'll be nowhere near Anglian Water, but Seven Trent and Anglian Water certainly have both said about a hose pipe ban. I don't know of any other water companies.
SPEAKER_02I don't care. I'm getting on a plane on Sunday. It's like it's not gonna affect me at all.
SPEAKER_04Yeah, it will be.
SPEAKER_02It's really selfish, isn't it, from an environmental point of view? That's really bad. I'm actually going to do something that's really bad for the environment and not care. Um, normally just for you know, to put this into the universe. I very much do care, and I am very environmentally conscious on normal occasions, but no, I don't know anything about host like ban. Um probably three days before three days before her holiday, she couldn't give two days two days, day after tomorrow.
SPEAKER_05It is Friday, isn't it? Yeah, but you said you filled up the padding pool yesterday.
SPEAKER_02Oh, yeah, I did, yeah, I did fill it up yesterday.
SPEAKER_05So that was three days before your holiday.
SPEAKER_02Yeah, that's true. Okay, it's too early for you to correct me on things like that. Right, I'm gonna go and get more coffee and then start my day. Well, I actually started my day about two hours ago, but I'm gonna start it again.
SPEAKER_05No move. Oh well, yeah. I think we've we've definitely covered that that same thing. Definitely approach things from curiosity, don't wait for certainty to happen. Um do it anyway. Yes, absolutely. Right, thanks for listening to us. Um we'll see you next time. Bye. Thanks for spending this time with us on Wildly Intentional.
SPEAKER_02If this episode sparks something for you, take it with you and act on it. Don't forget to subscribe, share, and come and say hello online. And remember, bold talk leads to big breakthroughs and no apologies.